Voice of the Customer
Tracking customer sentiment across all channels and platforms.
Concept testing, product design, new product pricing and packaging.
Measuring the impacts of brand relaunches and re-positioning
Ensuring brands meet their customers needs, market side.
Ensuring brands meet their customers needs, customer side.
Including ad research and measurement of ROIs
Welcome to RedRoute
RedRoute International is a specialist marketing analysis and marketing effectiveness agency. We provide three core services:
- Consultancy: By means of our unique 5-Driver Framework, we provide a range of services from Customer Value Management through to Pricing and Promotions Management, Media Mix Management and Customer Service Management, that enable you to spot opportunities before your competitors and counter threats the moment they arise
- Market Research: We provide results that optimise the commercial value of market research findings in terms of sales and profit. This is achieved through effective research design and the calibration of market research data to actual (or estimated actual) in-market sales behaviours.
- Online Applications: RedRoute supply a range of online tools to enable marketers to better manage topics such as pricing, promotions effectiveness, media mix effectiveness, demand management and so on. These tools can be found at myredroute.com and / or within the RedRoute Organiser online client portal.
Providing you with a proven return on your research investment is at the heart of everything that we do. Every time a company implements the findings of a market research project they are making decisions that impact on the profitability of their business. At RedRoute Market Research we will help you to understand what the sales and profit implications of these decisions are.
We carry out bespoke work that base insight decisions in the real context of actual costs, demand, different distribution channels, competitor reactions and strategic aims and so forth to ensure these decisions increase sales and profits.
We achieve this through effective research design and the calibration of market research data to actual (or estimated actual) in-market sales behaviours.
So if that sounds like the holy grail of market research you’ve been looking for why not give us a call to find out a bit more?
Our Case Studies
Please browse our case studies to see how we have helped other clients.